Features articles
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Co-piloting the Olympics: “human-centric AI” as a creative partner

Olympic Channel Services created an AI tool to help its editorial team deal with the huge deluge of live content, supporting creative decisions rather than reducing headcount. John Maxwell Hobbs reports.

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Cinematographer Paul Guilhaume shooting Emilia Pérez

Behind the Scenes: Emilia Pérez

Cinematographer Paul Guilhaume explains how a transgender cartel musical is told with magical realism.

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Content Everywhere: meeting the diversity challenge

In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.

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Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?

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Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

AI has the potential to automate point tasks in the existing ad management chain and even to transform the entire way media is transacted.

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SGAI: a new frontier in dynamic ad insertion

The merits of server-guided ad insertion (SGAI) were one of the big ad-tech talking points at this year’s IBC, but does the technology represent a step change for publishers?

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Sean Baker and DP Drew Daniels on the set of Anora

Behind the Scenes: Anora

Semi-improvised, guerrilla-style filmmaking brings gritty realism to Sean Baker’s beleaguered love story.

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Business matters: plugging the knowledge gap across streaming and broadcast

What is the purpose of the RTS’ new mini MBA course and who will benefit the most? IBC365 discovers more about the new TV and streaming course launching early next year.

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“We are aiming to bring high personalisation, advanced segmentation, and DAI into broadcast, closing the gap with digital streaming services

How Brazil’s TV 3.0 will help “close the gap” between broadcast and digital streaming

Brazil’s largest broadcaster, Globo, will be introducing the TV 3.0 platform across the country in 2025. This next-generation platform is not simply about remaining competitive with streaming giants - it’s about redefining the viewer experience. John Maxwell Hobbs reports.

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The company says some 13 billion images have been created using Firefly to date

Adobe unveils editing upgrades as Firefly labelled first GenAI video model “safe for commercial use”

Adobe says it has worked closely with professional video creators to advance the Firefly Video Model with a particular emphasis on generative editing, reports Adrian Pennington.

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