IBC2024: David Bouchier from Virgin Media O2 explains how FAST offers solutions for a programmatic monetisation strategy, using targetted advertising from customer data to provide quality content experience in this Fireside Chat, ’How to bring FAST to market – FAST.’

Content consumption is changing at a rapid pace as demonstrated in this session with Grant Nodine, SVP Technology at NHL, ’Beyond Content Creation: Revolutionising media and entertainment with generative AI.’

IBC2024: The Design Your Weapons in the Fight Against Disinformation Accelerator team presented their findings on the challenges faced today by all media outlets in identifying disinformation, helping audiences identify trustworthy news, information and images and the lengths that news organisations go to, to verify and authenticate sources and trace the provenance of news stories.

IBC2024: The Design Your Weapons in the Fight Against Disinformation Accelerator team presented their findings on the challenges faced today by all media outlets in identifying disinformation, helping audiences identify trustworthy news, information and images and the lengths that news organisations go to, to verify and authenticate sources and trace the provenance of news stories.

IBC2024: Participants from Comcast, BT Media & Broadcast, castLabs, and Ateme presented the results of an Accelerator project designed to achieve Twitter-equivalent latency and near-instant playback of live sports content using standard HTTP streaming technical stack and infrastructure.

IBC2024: In a world where live performances include dynamic visual canvases powered by real-time engines, spatial/object-based audio, and complex lighting and tracking data, the Connecting Live Performances of the Future with ULL-AVLM accelerator project explores the opportunity to pull them all together for performers and their audiences. Simon Hyland from D&B solutions shares the moment that seeing the proof of concept being proven helped his shoulders – and made it all feel worthwhile!

IBC2024: In a project that has seen proof of concept develop through to performance, there are exciting possibilities for diversification and accessibility ahead for IBC Accelerator’s Connecting Live Performances of the Future with ULL-AVLM project. Chris Sherrington from the Music Venues Trust shares how excited he was to see the tech deliver new experiences for the artists and the audience.

IBC2024: In the ’XR – advances in capturing, rendering, and delivering’ session, four authors shared impressive research into the field of XR. From the six degrees of freedom to move inside content, to Neural Radiance Fields (NeRFs) and new models leading the way in this emerging technology.

IBC2024: Muriel Deschanel, former Head of Research and Innovation at IRT b-com, independent consultant John Simmons, and Judy Parnall, Head of Standards & Industry for BBC R&D, presented two papers exploring the recently standardised Coalition for Content Provenance and Authenticity (C2PA) security and trust system.

IBC2024: Muriel Deschanel, former Head of Research and Innovation at IRT b-com, independent consultant John Simmons, and Judy Parnall, Head of Standards & Industry for BBC R&D, presented two papers exploring the recently standardised Coalition for Content Provenance and Authenticity (C2PA) security and trust system.