IBC2024: Participants from Comcast, BT Media & Broadcast, castLabs, and Ateme presented the results of an Accelerator project designed to achieve Twitter-equivalent latency and near-instant playback of live sports content using standard HTTP streaming technical stack and infrastructure.

IBC2024: Girish Bajaj, VP, Prime Video and Amazon MGM Studios Technology, explains that doing something new – such as adding live sports to an on-demand platform – often requires a complete rethink.

Only recently, the use of IP connectivity in live production environments was considered bleeding edge, and potentially inferior to the developing flavours of SDI technology. Today, a significant number of broadcasters and production companies are well on their way to making IP business as usual.

Resonating with a more diverse audience is an opportunity to make better content and grow engagement explains O’Jay Medina, Data Engineer & AI Innovation Lead at Omroep ZWART.

Meenakshi Deshmukh, Senior Customer Solutions Manager at AWS talks of the collaboration, commitment and innovation at the AWS Global Streaming Tech Day at the IBC Showcase session, ’Global Streaming Power: Sky and NBCU deliver large-scale live events to Europe and beyond.’ Global Streaming is the direct-to-consumer (DTC) business unit of NBCUniversal that is responsible for the technology powering multiple brands, including Peacock, NOW, SkyShowtime, and Showmax.

Embracing hybrid solutions and strong leadership are key components to delivering large-scale live events via a streaming platform, according to Sebastian Duff, Head of Developer Platform Engineering at Sky. He shares invaluable insights into the groundbreaking technical achievements behind global streaming in the session, ’Global Streaming Power: Sky and NBCU deliver large-scale live events to Europe and beyond.’

Technology innovators from Sky, Channel 4 and BBC share insights on investing in technology to access future content, making collaborative decisions on tech developments and why broadcasters should start with the audience and work backwards, from the IBC Conference session, ’Building the future of tech.’

IBC2024: Mario Reis, Director - Olympic Broadcasting Services, discusses the tech stack deployed for Paris 2024 and how alongside private 5G networks, drones and mobile footage, virtual workflows had now reached a maturity where they are suitable for covering niche events.

IBC2024: Kasia Jablonska, Director of Digital and On-Demand for EMEA, BBC Studios, explains how BBC Studios approaches the FAST market.

IBC2024: David Bouchier, Chief TV and Entertainment Officer, Virgin Media O2, explains why FAST fills an important gap for the operator.