In a virtual IBC Show Keynote yesterday in the Forum, Marco Tempest, Director’s Fellow Alumni, MIT Media Lab, Creative Technologist for NASA Jet Propulsion Laboratory, and Founder of MagicLab.nyc, revealed an impressive new technology with big implications for virtual production and the metaverse.
Using the compact technology, which he has dubbed “the metaverse in a carry-on”, Tempest carried out a live demonstration that combined generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to provide a glimpse into the future of augmented experiences.
Tempest coined the term “techno-magic” to explain the interaction between societal evolution and technology to create new and “impossible” experiences. He explained how this new technology allows users to create new forms of presentations on an epic scale, with visualisations that make them more engaging and immersive.
“The metaverse is already taking shape at a corporate level, and companies are now seeking virtual space in which to share knowledge, experiences and even work,” he told the audience. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of. That accessibility for non-technical people will change our landscape quite a bit.”
You are not signed in
Only registered users can comment on this article.
IBC reveals 2026 Innovation Awards nominees
IBC has announced the projects nominated for the 2026 Innovation Awards, which are setting new standards across media and entertainment.
Channel 4 restructures commissioning leadership
Channel 4 has unveiled a leadership structure for its commissioning team, with three directors replacing outgoing Chief Content Officer Ian Katz.
The European VOD Coalition names Manuel Marsilio as Executive Director
The European VOD Coalition has appointed Manuel Marsilio as its Executive Director.
RTL Deutschland restructures technology organisation after Sky merger
RTL is to combine the technology functions of RTL Deutschland and Sky Deutschland following the completion of their merger.
Particle 6 begins development on AI Tilly Norwood film
AI content studio Particle 6 has officially begun development on Misaligned, its first full-length AI feature film to star AI actor Tilly Norwood.


