In a virtual IBC Show Keynote yesterday in the Forum, Marco Tempest, Director’s Fellow Alumni, MIT Media Lab, Creative Technologist for NASA Jet Propulsion Laboratory, and Founder of MagicLab.nyc, revealed an impressive new technology with big implications for virtual production and the metaverse.
Using the compact technology, which he has dubbed “the metaverse in a carry-on”, Tempest carried out a live demonstration that combined generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to provide a glimpse into the future of augmented experiences.
Tempest coined the term “techno-magic” to explain the interaction between societal evolution and technology to create new and “impossible” experiences. He explained how this new technology allows users to create new forms of presentations on an epic scale, with visualisations that make them more engaging and immersive.
“The metaverse is already taking shape at a corporate level, and companies are now seeking virtual space in which to share knowledge, experiences and even work,” he told the audience. “I think it’s the first time ever that we’ve been confronted with a technological wave that doesn’t require technologists to take advantage of. That accessibility for non-technical people will change our landscape quite a bit.”
You are not signed in
Only registered users can comment on this article.
PRS appoints Google exec Ben McOwen Wilson as CEO
Music copyright collective PRS for Music has appointed Ben McOwen Wilson as CEO.
Peacock streaming service moves into profit
Peacock, NBCUniversal’s US streaming service, has posted a profit for the first time, six years after it first launched.
Sunderland’s Crown Works studio moves closer to construction
The final details for construction of a major TV and film studio in Sunderland have been set out in a revised application submitted to the city's planning authority.
World broadcasters meet to prepare for 2028 Olympics and Paralympics
Olympic Broadcasting Services (OBS) has briefed broadcasters on production and technology preparations for the 2028 Olympic and Paralympic Games (LA28).
Paramount and WBD pause merger after legal challenges
Paramount Skydance and Warner Bros. Discovery are to delay their $110bn merger due to pending lawsuits from US states and the Writers Guild of America.


