Roku has passed 100 million streaming households worldwide, a key milestone for the streaming platform and devices company.
Households use Roku via its streaming player, a first-party Roku-made TV, or Roku TV models built by its global hardware partners.
Roku defines streaming households as the number of distinct user accounts streaming on the Roku platform in a given 30-day period.
The company said it achieved the 10 million households mark this month.
Roku also stated that its streaming devices are used by more than half of all US broadband households, and that growth is continuing across key international markets, including Mexico, Canada, Brazil, the UK, and Latin America.
In total, Roku’s OS-powered TVs and streaming devices are available in more than 15 countries worldwide.
For many, the Roku Home Screen increasingly serves as the first thing viewers see when they turn on their television, becoming the starting point for how audiences discover and watch TV.
“Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television,” said Anthony Wood, Founder and CEO of Roku. “We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences.”
At IBC2025, leading executives from Roku, Rakuten TV, and Streaming Made Easy shared their expert summations that user experience and partnerships must remain at the centre of broadcast success. During the session, Tom Price Director of Content Distribution at Roku, said: “The job is about making it easy for the user to find all their content”. Discover more here.
Netflix forecast to reach 400 million subscribers by 2031
Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the world’s leading subscription streaming platform despite growing consolidation across the industry.
Early Freeview switch-off would be “unprecedented gamble” for UK TV
Switching off Freeview in the 2030s would be far more complex, costly, and risky than the UK’s digital TV switchover, according to a report by Christy Swords, the former Director of Change at ITV Broadcasting, who was involved in the original process.
RTS names Chair of Student Television Awards at annual ceremony
At the annual awards ceremony, the Royal Television Society (RTS) welcomed Rhuanedd Richards as Chair of the Student Television Awards.
.jpg)
Sony invests seven figures in AI copyright protection startup
The Sony Innovation Fund has invested in Midnight Labs to protect IP from mass piracy, deepfakes, and AI-generated infringement in the US and Japanese markets.
CMA formally begins investigating Paramount's $110bn WBD merger
The UK’s Competition and Markets Authority (CMA) has published the commencement notice for its investigation of Paramount Skydance’s anticipated acquisition of Warner Bros. Discovery (WBD), marking the official beginning of the inquiry.
.jpg)