The annoyance of fluctuating sound levels on TV was part of the viewing experience for decades, but a concerted effort by standards bodies had made those difficulties a thing of the past. Now, old problems have begun to resurface in the new OTT landscape.
Some technical issues never go away, even though it seemed, at one time, they were being resolved. Loudness is a case in point. It had been a long-standing problem in television, particularly from the 1950s onwards. Then, nearly 20 years ago, new standards and technologies were introduced that began to...
You are not signed in
Only registered users can read the rest of this article.
Innovation Awards: Investigating 2026’s Content Creation finalists
What does it take to win a technological innovation award in Content Creation? Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, assesses the top three projects in the running – revealing the key characteristics of each of the most competitive submissions.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
.jpg)
