NAB NY: 2024
NAB

NAB NY preview: Political backdrop casts long shadow over TV innovation

Buffeted by economics and squeezed by Big Tech, the last thing America’s broadcasters wanted was to have their news operations muzzled or business threatened with political interference, yet that’s the realpolitik of the US TV entering NAB Show NY.

While US TV networks continue to engage in a high-stakes battle for free speech, the members of the National Association of Broadcasters (NAB) that carry network programming want the support of the Federal Communications Commission (FCC) on two equally pressing business matters...

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Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.

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