 10 (1).jpg)
Over the past two decades, the over‐the‐top (OTT) industry has undergone a remarkable transformation from a niche experiment to a multi‐billion‐dollar ecosystem, writes John Maxwell-Hobbs.
Rapid improvements in connectivity, the rise of advanced technologies, and shifting consumer preferences have all converged to change the way that audiences view programmes. Media and entertainment is an industry in constant flux, one where traditional television and digital streaming are increasingly intertwined, and where technical innovation and economic strategy are critical to success.
You are not signed in
Only registered users can read the rest of this article.
World AI Film Festival: “There is no emotion in AI”
The World AI Film Festival fielded new and established storytelling voices, but the jury is out on whether AI can capture the human spirit of cinema. Adrian Pennington reports.
IBC Content Everywhere: Cloud adoption reaches a critical point
The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.
Virtual production after the hype: Where it actually works now
Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.
NAB 2026 technology round-up: “The biggest shifts in media are no longer theoretical”
The 2026 NAB Show has wrapped after welcoming more than 58,000 registered attendees and a host of new tools and technologies intent on shaping the future of media.
NAB 2026 review: “Live immersive production is here, and it’s extraordinary”
If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
.jpg)
