Poacher turned gamekeeper: Netflix rules, for now

Netflix raids Hollywood to land a giant of old media, but having offered billions over the odds for ageing IP, would a smarter play have involved the creator economy?

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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