Disney+ has signed up with AudienceProject, the provider of audience measurement solutions.
The move follows the launch of Disney+’s ad-supported plan in Europe last year.
The collaboration enables advertisers to access independent audience measurement of Disney+ advertising campaigns across all devices, including mobile, tablet, and connected TV.
The measurement solution will initially be available to advertisers in the United Kingdom, Germany, and the Nordics.
AudienceProject’s cross-media measurement tool allows advertisers to measure the reach, frequency and brand impact of Disney+ ad campaigns – either on their own, or in combination with other media channels across the open web, social media, online video, streaming, and linear TV.
Lucy Gregory, VP, Audience Measurement & Insight, Media at The Walt Disney Company, said: “Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+.”
Morten Kruse Søndergaard, Chief Technology and Product Officer at AudienceProject, added: “We are very proud to be one of the first European-based measurement companies to offer independent audience measurement of Disney+ ad campaigns.”
97th Academy Awards: Emilia Pérez leads with 13 nominations
Actor-writer-comedians Rachel Sennott and Bowen Yang announced the 97th Oscars nominations today (January 23), live from the Academy’s Samuel Goldwyn Theater.
Birmingham-based illegal streaming operator jailed
A man from Birmingham who ran an illegal streaming operation has been jailed for two years and nine months.
Trump signs executive order to delay US TikTok ban
US President Trump has signed an executive order temporarily suspending the sale or ban of TikTok.
Nippon TV promotes Hiroyuki Fukuda to CEO
Leading Japanese broadcaster Nippon TV has promoted Hiroyuki Fukuda to President and Chief Operating Officer.
UK government unveils £60m funding package for creative industries
Culture Secretary Lisa Nandy has unveiled a £60m support package for the UK creative industries, including start-up video game studios, British music and film exports and creative businesses outside of London.
