Prime Video has launched Clips, a scrollable, short-form vertical video feed for mobile phones.
The company first launched a version of Clips with NBA highlights on the NBA collection page during the 2025-26 season and is now expanding the service to include moments from movies and series.
Clips is available on the Prime Video mobile home page. From any clip, subscribers can: watch the full title; rent or buy it; subscribe to access it; save the title to a watchlist; or “like” the clip and share it with a friend.
The feed is initially rolling out to select customers in the United States on iOS, Android, and Fire tablets, with the experience becoming fully available across these devices in the summer of 2026.
Prime Video is the latest streamer to offer a short-form highlights video feed for mobile. A similar experience on Disney+ is called Verts, while Netflix launched its own version last month – also called Clips.
“As a first-stop entertainment destination, Prime Video offers customers a vast selection of premium content, and we want to make it as easy and seamless as possible for them to discover what's most relevant," said Brian Griffin, Director of Global Application Experiences at Prime Video. "Clips gives customers a whole new way to browse with short, personalised snippets tailored to their interests. Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.”
Clips joins a series of recent improvements to the Prime Video mobile experience. These include a refreshed home page that auto-plays trailers as customers browse and vertical images designed for phone screens that allow customers to see up to 50% more titles on their screen.
At MIP London, broadcasters and new entrants alike gathered to strategise how to cut through the noise, hold audiences, and capitalise on the transformational digital side of the business, including micro-dramas, podcasting, and AI. Discover more here.
Sky seeks € 1.9bn in damages from DAZN and TIM over Italian football deal
Pay-TV operator Sky is seeking up to €1.9bn in damages from Telecom Italia (TIM) and sports streamer platform DAZN over a 2021 Serie A football deal, according to a Reuters report.
BT becomes official telecommunications partner of UEFA Euro 2028
BT has been named as the official telecommunications partner of UEFA Euro 2028, which will take place across the United Kingdom and Ireland from 9 June to 9 July 2028.
.jpg)
IBC2026 opens registration
Registration is now open for IBC2026, as the global M&E community prepares to converge on the RAI Amsterdam from 11–14 September 2026 for the industry’s most international event.
BFBS selects Synamedia for digital content platform
Military media charity BFBS and Synamedia have signed a three-year partnership agreement to create a secure and personalised digital platform to deliver content to the UK Armed Forces.
Film and TV Charity launches 2026 Looking Glass Survey
Kicking off the start of Mental Health Awareness Week, the Film and TV Charity has launched the 2026 Looking Glass Survey to analyse staff wellbeing experiences in the industry.
