Streaming platform Roku has unveiled its first significant update to its home screen in over a decade.
According to the company, its new UI offers a more dynamic, smarter experience for its more than 100 million streaming households.
The home screen has been designed to offer audiences more relevant recommendations and faster pathways to content while maintaining Roku’s straightforward and relatively simple UI.
New features include ‘Quick Access’ for viewers’ most-used apps and an expanded, intelligence-driven, content-first ‘Top Picks for You’ section.
There are also new genre-based destinations such as ‘For You’, built for a viewer’s interests with personalised picks, and ‘Subscriptions’, which enables viewers to browse and discover from across all their subscriptions in one place.
Roku announced last month that it had surpassed 100 million users on its streaming devices and Roku TVs.
Anthony Wood, Founder and CEO of Roku, said: “When we set out to rethink the Home Screen, we knew we should listen to the people who use it every day. So we talked to the viewers, we tested extensively, and we pushed until the design and the data lined up for a meaningful update. Now, our new home screen puts entertainment at the centre of everything, while staying true to Roku’s simple, intuitive roots. More than 100 million households will feel the difference the moment they turn on their TV – and it opens up a better, more powerful experience for our partners as well.”
Roku recently revealed it will launch Roku TV Smart Projectors in the United Kingdom from June 2026 on Amazon. Discover more here.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.
XR Sports Alliance expands membership
The XR Sports Alliance (XRSA) has announced that a new cohort of members has joined the strategic initiative.
