Lawo: Troubleshooters

Recruitment & Retention: Navigating the Skills Shortfall

The Rise Up Academy is among several notable organisations aiming to increase and diversify the intake of new engineering talent into broadcast. But how are individual companies reacting to the skills shortfall, asks David Davies.

The growing skills crisis in various areas of broadcast & media production has been a recurring theme of IBC365 articles in recent years – both in terms of a general shortfall in engineering & technical talent, and the difficulties surrounding recruitment into specific sectors (virtual production being an obvious example). But like so many aspects of the industry, it’s one that has arguably come into even sharper focus because of the pandemic.

Many companies had to part with permanent staff and/or reduce their use of freelancers during the crisis period, and the uncertainty of the entire period undoubtedly led to something of a freelancer exodus. In an industry that has always been hugely reliant on freelancers, this constitutes a major existential challenge – and inevitably compounds the existing challenges brought about by PAYE personnel leaving the industry, which in many cases will be the result of...

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AI and the evolution of MAM: Part one – risk analysis

Forms of AI and automation have been making efficiencies in media asset management (MAM) systems for some time, but as the technology becomes more powerful and its potential applications more expansive, what are the major considerations and risks of AI’s role in MAM? James McKeown explores in the first of a three-part investigation.

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