MFE-MediaForEurope, the TV group controlled by Italy’s Berlusconi family, has agreed to buy a 32.9% stake in Portuguese media company Impresa.
Milan-based MFE will pay about €17.3m for the stake from the Balsemao family.
Lisbon-based Impresa owns broadcaster SIC and the weekly newspaper Expresso.
The acquisition is part of MFE's strategy to build a European advertising-funded TV group that can compete with streaming giants such as Netflix, Prime Video, and Disney+.
MFE owns Mediaset Italia in Italy and Mediaset España in Spain. Earlier in 2025, the company secured more than 75% of German broadcaster ProSiebenSat.1.
The Impresa deal means that MFE will now operate in six countries: Italy, Spain, Germany, Austria, Switzerland, and Portugal.
Pier Silvio Berlusconi, CEO of MFE, said: “With this operation, MFE is expanding its broadcasting and commercial reach to the entire Iberian Peninsula. Major advertising investors consider Spain and Portugal to be a single market, and thanks to this new partnership with Impresa and Mediaset España, we will further improve our positioning in the European market.”
Impresa said in a statement that the Balsemão family will remain the biggest shareholder in Impresa with a stake of 33.7% in the company.
MFE-MediaForEurope NV first opened talks to acquire stake in Portugal’s Impresa in October 2025. Discover more here.
Lydia Goomansingh to lead Fremantle's branded entertainment push
Production and distribution giant Fremantle has appointed Lydia Goomansingh to the newly created role of SVP Commercial of Global Branded Entertainment.
Samsung TV Plus passes 100 million monthly active users
FAST service Samsung TV Plus has passed 100 million monthly active users globally, according to the platform.
BBC Group to deliver original content for YouTube
As viewer behaviour reaches a critical tipping point, the BBC Group has struck a deal to produce new programming for YouTube, in an effort to capture younger viewers.
Netflix switches to all-cash offer for Warner Bros Discovery
Netflix has revised its bid for Warner Bros Discovery's studio and streaming business to an all-cash offer.
IBC2026 opens call for technical papers
The call for technical papers is now open for the IBC2026 Conference, which will take place at RAI Amsterdam from 11-14 September.
