Accelerating Innovation Podcast, Ep 2: Stamping Your Content (C2PA Provenance)

With the impending shutdown of digital terrestrial and satellite television, the industry urgently needs a truly scalable, high-performing TV architecture over an entirely different technology stack. Recorded live from IBC2025, episode 13 of the IBC365 Accelerating Innovation podcast hosted thought-leaders from the ‘Ultra Low Latency Live Streaming at Scale’ project who picked up the gauntlet.

Recorded live from IBC2025, episode 12 of the IBC365 Accelerating Innovation podcast hosted thought-leaders from the ‘Multi-Vendor Software Live Media Exchange’ project.

As broadcasters juggle an unprecedented volume of platforms and live content, control rooms are under growing pressure to merge legacy systems with cutting-edge tech. IBC2025 Accelerator Champions ITN, BBC, and Channel 4 set out to address this challenging situation – issuing a call for a purpose-built ecosystem of AI-driven production agents designed to fundamentally reimagine operators’ interaction with technology and, therefore, the future of live production galleries.

Even faced with a world overflowing with content, users still struggle to find media that appeals to them. Infinite choice has become more exhausting than liberating. To help navigate this maze and increase viewer engagement, this international Accelerator Special Incubator Project leveraged AI and ML to engineer a bespoke system that dynamically shapes content for fans.

Celebrating the company’s 100th anniversary, associate sponsor Shure shares insight into how it has survived and thrived for over a century by prioritising innovation, diversification, and evolution.