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Soccer leads women’s sports into bidding wars, AI driven by the market, an Olympics in front of crowds and opportunities for the neurodiverse – all trends to spot in the new year, predicts Adrian Pennington.
The 2023 FIFA Women’s World Cup final in August attracted record viewing figures pretty much everywhere, underlining a breakthrough year for women’s sport.
Spain defeated England 1-0 in the final in Sydney, with a record 12 million viewers watching in the UK on BBC One (higher than the men’s Wimbledon final last July which peaked at 11.3 million).
In Spain, 5.6 million watched the final, and it peaked at 7.4 million viewers, with data published by Barlovento Comunicacion saying that 56.2% of the Spanish television audience were male.
The tournament contributed to an...
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Content Everywhere stages: Groundbreaking tech and real-world results converge
IBC2026’s Content Everywhere hub in Hall 5 will host nearly 200 exhibitors showcasing multi-platform delivery and monetisation innovations, alongside two stages of panel discussions and live demonstrations.
From AI production to immersive media: European innovators to watch at IBC2026
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Innovation Awards: Exploring Content Distribution's final three
Amid a sea of competitive entries, Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, breaks down the shortlisted Content Distribution entries to demonstrate exactly what got them over the line.
Network Control: Turning 5G into a production tool
Speed, flexibility, and reliability – that’s the dream for many a live production. However, when public network coverage is patchy, what’s a broadcaster to do? The 2026 Accelerator Project, Network Control, deploys standardised network APIs to tackle this problem head-on.
Film University Babelsberg to preview immersive Auschwitz project at IBC2026
Film University Babelsberg Konrad Wolf will present an immersive digital reconstruction of a little-known site associated with Auschwitz at IBC2026, as part of EIT Culture & Creativity's first major presence at the show.
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