Between first-person-view drones, expanded real-time 360° replays, and a massive virtualised production setup, Milano Cortina 2026 is set to be a major step forward in immersive, scalable, and sustainable Olympic broadcasting.
“We are not tech narcissists,” insists Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS). “We have a team that is fully immersed in technology, but we always need to remember that this is about telling the stories of the most important athletes in the world as well as the values and the emotions they are generating.”
Nonetheless, the OBS, which is responsible for delivering official coverage across successive Games, continues to unleash an arsenal of technologies. Each time, it meets the expectations of its media rights holders (MRH) while reaching as many demographics as possible with a huge variety of content types and formats.
Thousands of hours of coverage
Providing unprecedented insight from the 2026 Winter Games, officially running from 6-22 February, this year’s tech stack will include...
You are not signed in
Only registered users can read the rest of this article.
.jpg)
Innovation Awards: Investigating 2026’s Content Creation finalists
What does it take to win a technological innovation award in Content Creation? Fergal Ringrose, Chair of Judges for the IBC Innovation Awards, assesses the top three projects in the running – revealing the key characteristics of each of the most competitive submissions.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
 (1).png)
IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
