Could cord cutters be a lifeline for linear TV?

The growing phenomenon of cord cutting represents a lifeline for linear TV networks. So says EJ Klein, CEO and Founder of global OTT subscription platform MoIQ Entertainment.

“Rather than focussing on linear – which is declining as a medium – they should go for streaming. With the amount of cord-cutting going on, that is their best chance of picking up new audiences,” said Klein, speaking at an IBC New Platforms conference session on content aggregators.

In the US alone cord cutting is gathering pace, with analysts predicting that the total number of individuals dumping their pay TV services in search of new sources of content will rise to 33 million this year.

One area of the market which is showing strong growth is…