IBC2023: Most media companies use monetisation models based on either their audience or their content. The more narrowly defined a monetisation model is, the more revenue opportunities can be missed. A multi-pronged monetisation approach can attract more viewers. This panel discussed how a new service determines the available monetisation options and the key metrics that need to be monitored. Speakers also looked at monetisation models beyond traditional advertising.
Tim Mulligan, EVP and Research Director - MIDiA Research
Roberta Cambio, Senior Product Marketing Manager - Brightcove
Chris Welsh, Head of Broadcast & OTT, International - Apptitude Software Group
Shuki Eytan, General Manager - Kaltura
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Video streaming specialist Bitmovin has launched its AI Contextual Advertising offering that it says combines playback and encoding to provide “hyper-personalised” adverts for audiences based on the content they are viewing.
Operative has announced an expansion of its AOS advertising management offering with several media companies now live on the platform, and new capabilities to help drive increased yield for multi-channel media companies.
In a world where 80% of ad spend goes to outcome-based performance channels, how can TV compete effectively?
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A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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