Hero Shot - LED Wall at NFTS
National Film and Television School (NFTS)

Level up: Addressing the skills gap in virtual production

As virtual production technology becomes more ubiquitous, the need for real-world training and development for professionals of all levels becomes paramount. John Maxwell Hobbs explores the education and training programmes on offer from academic institutions and industry organisations.

Virtual production (VP) has revolutionised filmmaking by merging live-action performance with real-time digital environments. By combining tools originally designed for gaming (Unreal Engine) with tech such as large LED walls and advanced tracking systems, this innovative process enables filmmakers to visualise, manipulate, and perfect digital sets on the fly.

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Sara Pepper at Media Cymru's Funding Marketplace 2025

Creating a new sense of place for Welsh media innovation

The emergent virtual production scene in Wales has been boosted by the arrival of two new world-class facilities in recent months, both secured with the collaborative backing of Media Cymru. James McKeown spoke to Media Cymru’s Deputy Director, Professor Sara Pepper OBE, about the consortium’s mission to put Wales on the global media innovation map.

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Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

Last week saw the first IBC365 roundtable hosted at NAB. Industry leaders from broadcasters including beIN Media Group, Al Jazeera, Globo, TVN Warner Bros Discovery and Alaraby were joined by representatives from Vertex AI Search (Google Cloud), Host Broadcast Services, QTV, Xansr Media, V-Nova, The Media League and Norigin Media to explore how AI is impacting media personalisation.

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