IBC’s Accelerator Media Innovation Programme will be showcasing eight projects in Amsterdam this year. Created in 2019 to provide a framework for agile, collaborative, and fast-track innovation, the programme offers a unique multi-company project-based approach to solving complex media and entertainment business and technology challenges, focused on hands-on experimentation.
Going from strength to strength
Mark Smith, IBC’s Innovation Co-Lead of the programme reflects on the initiative’s trajectory. “We’re into the fifth year now,” he says. “2019 was the first time we got to showcase the three projects that we had. And then of course, COVID hit. So, we had two years without being able to showcase them in real life. But now we’re back with a further eight projects. We’ve had something like 37 projects if you include the ones underway for 2023.”...
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