Interview

Anette Schaefer, CEO of EIT Culture & Creativity, dissects the EIT Culture & Creativity’s role as European Innovation Partner for IBC2026’s Future Tech Ignite program, and how the initiative is set to bridge the gap between invention and market adoption.

As questions over the commercial viability of VR abound, the Château de Versailles seems to have cracked the code. Entwining future and history, the cultural landmark is hosting an immersive experience that brings together UX, game mechanics, spatial interaction, and live on-site operations for 10 million visitors a year.

Opening up about his childhood, cancer, and getting fired at 50, Evan Shapiro, Media Cartographer at EShap, reveals how his life has shaped his data-driven approach and where M&E is likely to go next.

Tackling everything from AI to fandoms, Evan Shapiro, Media Cartographer at EShap, predicts the most significant changes due to occur in the industry over the coming years.

One week into his newly created role as Director of AI Culture and Gaming at the British Forces Broadcasting Service (BFBS), Adam Waters sits down with IBC365 to reveal his plans to take the organisation into the next era of broadcasting.

Reflecting on recent trends, Evan Shapiro, Media Cartographer at EShap, asserts that news broadcasters’ fear of audience cannibalisation has become more dangerous to the industry than audience cannibalisation itself.

Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

Following the release of the fourth edition of his book The Business of Media Distribution, Jeff Ulin looks back on his 25-year journey through the industry – and ahead to the world of AI.

Fresh off a 10-year contract renewal with the UK’s Ministry of Defence (MOD), Ben Chapman, CEO of BFBS, divulges how the organisation is revamping its media services to the world’s most remote locations and reveals an exclusive on the forthcoming appointment of a Director of AI Culture and Gaming.

The French Director and Actor has ditched CGI for AI in his next film, saying AI is part of the creative dialogue.