Interview

Interview articles
 “Deepfakes are so dangerous because they risk polluting the entire information ecosystem and eroding people’s notion of trust”

ITN: Fighting to keep trust in news

News organisations face an increasing arms race against AI companies to protect the authenticity of the content reaching audiences through their channels. AI-powered deepfake content risks polluting the entire information ecosystem, says ITN’s Tami Hoffman, “What happens when people just don’t believe what they see?” Adrian Pennington finds out.

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Merging Sky and NBCUniversal: Engineering culture and collaboration across continents

Integrating the engineering teams from three broadcast giants taught Mansoor Fazil, Director of Global Platform Engineering at Sky that international merging meant acknowledging cultural differences and staying ahead of consumer habits. Fazil spoke to IBC365 to share insights into Sky's cloud-first, hybrid approach and its focus on emerging technologies which will create expansion – at scale and even further afield geographically – to meet their future goals.

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Rhys McLachlan, ITV

Contextual advertising proves its worth

Automated contextual advertising uses AI to help brands fine-tune the contextual relevance of their addressable campaigns. IBC365 speaks with ITV’s Rhys McLachlan to discover how it’s making an impact.

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