The all-new IBC Incubator 2025: Changing the Game Again levels up in multiple different ways. The core concept is a wide-ranging extension of the 2024 Accelerator ‘AI Media Production Labs’, retaining several of the veteran Champions and Participants, but also widening industry engagement.
ErinRose Widner, Verizon Business Global Head, sets the scene and explains how the companies involved have evolved from last year: “This year, we've had the benefit of having a few new companies and voices participate in the program including Chyron, BFBS, Channel 4, Google, University of Kent and Tesla Technologies* in addition to a few of us who have returned, including AMD, Xansr Media and Verizon Business.
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Content Everywhere companies drill down on agentic AI
This year’s IBC saw plenty of discussion about the practical applications of generative and agentic AI. This was particularly evident on the AWS stand in Hall 5, where a third of the demos by partner companies were described as agentic AI-driven. This month’s issue provides Content Everywhere companies with the opportunity to explain where and how they are using agentic AI, and how they see it evolving in future.

