AI-powered ad measurement is helping brands navigate complexity, attribute value more accurately, and make smarter, real-time decisions about where to spend. David Howell reports.
In today’s fractured media environment, where audiences jump between social media, connected TV, digital out-of-home, and AI-powered search engines, the job of measuring advertising impact has become more difficult – and more critical – than ever.
For advertisers, the challenge is not only to prove campaign effectiveness, but to do so across a sprawling ecosystem of platforms and devices that operate under different rules, formats, and data silos.
AI is emerging as the game-changer in this domain. By enabling advertisers to...
You are not signed in
Only registered users can read the rest of this article.
How vertical video became the new frontline for live sports
Live sports entertainment remains the most powerful driver of real-time engagement in media, but the format through which it’s delivered is rapidly evolving.
From green screen to Unreal worlds: The tech stack driving virtual production
As broadcasters and content creators embrace in-camera VFX and data-driven workflows, a new technology stack is redefining what can be achieved on set and who can afford to achieve it. Framestore’s Connor Ling explores the possibilities of this evolving ecosystem.
Software studios: How inevitable is fully software-defined production?
With the rise of free, high-quality media tools, physical broadcast production hardware is looking less and less essential. IBC365 investigates.
Is the race to 6G being driven by necessity, or FOMO?
6G is coming and promises massive improvements in efficiency across society. But beyond those with vested interests, 6G may not justify either hype or investment. Adrian Pennington reports.
IBC Content Everywhere: Personalisation and the role of AI
As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.
