Ad Tech | IBC365

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Garry Basnett

ITV launches Live Addressable+ with Omnicom

Enghouse Networks partners with INVIDI

Ad giant Publicis acquires US data firm LiveRamp for $2.2bn

Ad giant Publicis acquires US data firm LiveRamp for $2.2bn

Prime Video’s Clips

Prime Video becomes latest streamer to launch vertical videos

The dish is not dead: Why the future of TV delivery is hybrid

Boom in adoption of subtitling in UK advertising, XR finds

Synamedia launches Go Shorts

Synamedia launches Go Shorts

NAB 2026 technology round-up: “The biggest shifts in media are no longer theoretical”

Disney kills $1bn OpenAI deal after Sora shut down

IBC Content Everywhere: Personalisation and the role of AI

LTN and Harmonic prepare for C-band spectrum scarcity

LTN and Harmonic prepare for C-band spectrum scarcity

Yospace

Yospace says it helps rights-holders claim advertising gold during Milano Cortina

Yes TV picks Synamedia Iris for addressable advertising

Yes TV picks Synamedia Iris for addressable advertising

Caroline Baxter, CEO

Barb names Caroline Baxter as CEO

Jonathan Allan to step down from Channel 4

IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Operative partners with GraySwan

Operative partners with GraySwan

Accelerating Innovation Podcast, Ep 13: Ultra Low Latency Live Streaming at Scale

Trending now

Context is king: How AI redefines personalised ads

Unlocking the transformative power of Server-Guided Ad Insertion

Streaming Ecosystem Trends & Activations with Google Ad Manager

AI-powered measurement: Proving ad impact in a fragmented media landscape

Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

Omnicom set to complete Interpublic acquisition as EU approves deal

Omnicom set to complete Interpublic acquisition as EU approves deal

Netflix Upfront 2024

Netflix to launch in-house ad tech platform

google partners

IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

WPP launches single global production platform

AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

From broadcast to braincast: A new frontier for AI-powered advertising

Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy

Mark Read

WPP boss Mark Read to leave advertising giant

Amazon and Roku are teaming on a new initiative that will give advertisers access to more than 80% of connected TV

Amazon partners with Roku for connected TV advertising initiative

ProSiebenSat.1 and FreeWheel have agreed a commercial partnership for pan-European advertising solutions

ProSiebenSat.1 strikes European ad solutions deal with FreeWheel

SGAI: a new frontier in dynamic ad insertion

WPP Open Pro

WPP launches AI platform to plan, create, and publish clients’ ad campaigns

RMC-BFM picks Broadpeak’s dynamic ad insertion

RMC-BFM picks Broadpeak’s dynamic ad insertion

‘A Roadmap for Programmatic TV in Europe’

TV, tech and ad industry launch action plan for programmatic TV

IBC2025 Session Summary: Unlocking Global Scale: How DAZN & Google Ad Manager Elevated Live Sports Advertising

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

ITV picks Yospace DAI for Freely channels

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

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Operative collaborates with Salesforce

Amy Reinhard

Netflix’s in-house ad-tech platform to launch in Europe

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Operative unveils AOS Services Platform

Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

Whale TV and Teads have enhanced their collaboration for increased CTV monetisation

Whale TV makes a bigger splash on CTV