Ad Tech | IBC365

2551324043

Jonathan Allan to step down from Channel 4

IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Operative partners with GraySwan

Operative partners with GraySwan

Accelerating Innovation Podcast, Ep 13: Ultra Low Latency Live Streaming at Scale

AI and the media revolution: A look ahead to 2026

Operative unveils AOS Services Platform

ITV picks Yospace DAI for Freely channels

WPP launches single global production platform

Accelerating Innovation Podcast, Ep 10: Changing the Game… Again!

Content Everywhere: A look back at 2025

Sky’s Priya Dogra to become Chief Executive of Channel 4

Omnicom set to complete Interpublic acquisition as EU approves deal

Omnicom set to complete Interpublic acquisition as EU approves deal

Innovations from Freely and CCMA’s 3Cat win acclaim at 2025 HbbTV Awards

From broadcast to braincast: A new frontier for AI-powered advertising

Channel 4's first genAI advert was for a food podcast

Can genAI unlock ad revenue for cash-strapped broadcasters?

WPP Open Pro

WPP launches AI platform to plan, create, and publish clients’ ad campaigns

Big Blue Marble picks 3SS for Android TV

Big Blue Marble picks 3SS for Android TV

Context is king: How AI redefines personalised ads

Trending now

Unlocking the transformative power of Server-Guided Ad Insertion

Streaming Ecosystem Trends & Activations with Google Ad Manager

AI-powered measurement: Proving ad impact in a fragmented media landscape

Netflix Upfront 2024

Netflix to launch in-house ad tech platform

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Whale TV and Teads have enhanced their collaboration for increased CTV monetisation

Whale TV makes a bigger splash on CTV

Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy

Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

Synamedia helps streamers connect to audiences at IBC2024

google partners

IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

Amy Reinhard

Netflix’s in-house ad-tech platform to launch in Europe

Mark Read

WPP boss Mark Read to leave advertising giant

Amazon and Roku are teaming on a new initiative that will give advertisers access to more than 80% of connected TV

Amazon partners with Roku for connected TV advertising initiative

SGAI: a new frontier in dynamic ad insertion

ProSiebenSat.1 and FreeWheel have agreed a commercial partnership for pan-European advertising solutions

ProSiebenSat.1 strikes European ad solutions deal with FreeWheel

RMC-BFM picks Broadpeak’s dynamic ad insertion

RMC-BFM picks Broadpeak’s dynamic ad insertion

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

‘A Roadmap for Programmatic TV in Europe’

TV, tech and ad industry launch action plan for programmatic TV

IBC2025 Session Summary: Unlocking Global Scale: How DAZN & Google Ad Manager Elevated Live Sports Advertising

How can you effectively tackle outcome measurement?

Yospace demos new SGAI standard

Yospace demos new SGAI standard

ITV launches genAI platform to help SMEs create TV ads ‘in less than 30 seconds’

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

2421310157

Operative collaborates with Salesforce

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

Maximising ad-tech opportunities: top tips for media and entertainment publishers

Imagine showcases major playout and automation advances