Ad agency group WPP has launched a single production brand, WPP Production, to house its global production capabilities and teams.
The move brings together Hogarth, WPP’s global production company, with other WPP agency production teams from around the world.
Richard Glasson, the Global CEO of Hogarth, will oversee WPP Production.
The company stated that WPP Production would be a global leader in creative production, housing close to 10,000 content producers and boasting a footprint in over 40 cities.
WPP said it would commit “significant investment to talent and technology, leveraging the transformative power of generative AI, virtual and hybrid production to revolutionise client content pipelines.”
All teams will operate on a single platform, using WPP Open’s production technology and AI-powered workflows to deliver content.
Hogarth Studios recently developed a major content capture and virtual production studio in London, and WPP Production plans to open a number of significant studio locations around the world.
Glasson said: “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP's integrated offering. It allows us to activate the full collective power of WPP – its talent, creativity, technology, and data – to redefine content creation. We are focused on delivering smarter, more innovative, world-class storytelling that drives business for our clients.”
Cindy Rose, CEO of WPP, added: "The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full spectrum of capabilities. In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide."
WPP recently launched a new AI-powered marketing platform, named WPP Open Pro, that lets clients plan, create, and publish their own advertising campaigns. Discover more here.
IBC2026 Conference tackles AI in action, live sport, creator disruption and trust in content
The full three-day conference programme for IBC2026 is now live, featuring speakers from Netflix, YouTube, BBC Studios, Google, Banijay, Meta, Warner Bros. Discovery, CNN, FIFA, Globo, ITV, JioStar, OBS, and more.
Banijay and All3Media complete mega-merger
Banijay Entertainment and All3Media have completed their mega-merger, creating the world’s largest independent production company.
MediaForEurope to launch single streaming platform in Europe
MFE MediaForEurope, the media group controlled by the family of former Italian Prime Minister Silvio Berlusconi, is planning to launch a single streaming platform across its European markets.
.jpg)
BBC and Channel 4 discuss streaming partnership
The BBC and Channel 4 have held talks about the possibility of combining their streaming platforms, according to BBC Director General Matt Brittin.
IBC2026 offers students the chance to experience the industry up close
With dedicated student programming as part of the all-new Future Tech Ignite, the return of the IBC Talent Programme and Student Pass access to the IBC Conference, IBC2026 is the ideal place for students to experience all that the global media, entertainment and technology industry has to offer.
.jpg)
