Fremantle has appointed an SVP of AI & Automation to explore possible uses of artificial intelligence across its global business.
The company has promoted New York-based Tom Hoffman to the role. He has worked with Fremantle for almost 17 years and was most recently SVP of Digital & Social Media for the company.
Television Business International reported that the role will see Hoffman search out potential tools that could assist Fremantle’s production and distribution operations. TBI said these tools will be ‘supplementary’ to Fremantle’s existing operations.
Fremantle is one of the world’s largest creators, producers and distributors of entertainment, drama & film and documentaries.
Operating in 27 territories, its slate spans Idols to The Mosquito Coast, The Price is Right to The Hand of God, The Farmer Wants a Wife to Arctic Drift, Family Feud to My Brilliant Friend and Bones & All to Planet Sex.
It is also active in digital and branded entertainment with more than 470 million fans across 2,000 social channels and over 34 billion views per year across all platforms.
Fremantle is part of RTL Group, a division of the international media giant Bertelsmann.
You are not signed in
Only registered users can comment on this article.
Broadband subscription growth rebounds to hit 1.6 billion
Global fixed broadband subscribers reached 1.591 billion in the first quarter of 2026, up 1.06% on the previous quarter and 4.15% year-on-year, according to research by analysts Point Topic.
Western Europe streaming revenue to hit $75bn by 2031
Western Europe's total streaming revenue is set to rise from $53.3bn in 2026 to $74.9bn by 2031, up 41%, according to 3Vision's Video Markets Tracker forecasts.
Spotify to add AI Persona badges on AI-generated artist profiles
Spotify is to start adding ‘AI Persona’ badges on some artist profiles from September 2026 to give listeners more transparency about whether the artist behind the music was a real person.
Disney+ strikes broadcasting deal with Overlap’s Stick to Football podcast
Disney+ has signed a one-year agreement to broadcast The Overlap network's Stick to Football podcast and a new show, named Stick to United with Wayne Rooney.
Paramount says Warner Bros Discovery deal has secured global regulatory approval
Paramount Skydance Corporation has claimed it secured regulatory clearance for its acquisition of Warner Bros Discovery in all countries that have investigated the deal.
