Fremantle has appointed an SVP of AI & Automation to explore possible uses of artificial intelligence across its global business.
The company has promoted New York-based Tom Hoffman to the role. He has worked with Fremantle for almost 17 years and was most recently SVP of Digital & Social Media for the company.
Television Business International reported that the role will see Hoffman search out potential tools that could assist Fremantle’s production and distribution operations. TBI said these tools will be ‘supplementary’ to Fremantle’s existing operations.
Fremantle is one of the world’s largest creators, producers and distributors of entertainment, drama & film and documentaries.
Operating in 27 territories, its slate spans Idols to The Mosquito Coast, The Price is Right to The Hand of God, The Farmer Wants a Wife to Arctic Drift, Family Feud to My Brilliant Friend and Bones & All to Planet Sex.
It is also active in digital and branded entertainment with more than 470 million fans across 2,000 social channels and over 34 billion views per year across all platforms.
Fremantle is part of RTL Group, a division of the international media giant Bertelsmann.
You are not signed in
Only registered users can comment on this article.
BBC names Directors of Entertainment and Factual
The BBC has restructured its unscripted commissioning department, naming Ed Havard as Director of Entertainment and Fiona Campbell as Director of Factual.
Rai sports boss resigns after Winter Olympic commentary errors
Paolo Petrecca, Director of Rai Sport at Italian state broadcaster Rai, has resigned after a series of commentary errors during the Milano-Cortina Olympics opening ceremony.
WBD mails definitive proxy statement to finalise Netflix merger
Warner Bros. Discovery (WBD) will hold a special meeting of shareholders to vote on the merger with Netflix on March 20, 2026. In the meantime, WBD has begun mailing the definitive proxy statement to shareholders for the meeting.
Sky's talks to acquire ITV slow down
Talks by Sky to acquire ITV’s broadcast channels and streaming platform have slowed in recent weeks, according to a report by Reuters.
Bytedance pledges to rein in Seedance AI tool
Chinese technology giant ByteDance has pledged to curb its controversial artificial intelligence (AI) video-making tool Seedance, following complaints from major studios and streamers.
