The prospect of chat-based video editing may terrify skilled craft editors as much as it pleases accountants, but it is coming. Qvest demonstrated it at IBC2025, and its Head of Marketing, Björn Korb, said: “It’s faster. It’s easier. You don’t need editing skills. It’s video cut by prompting.”
However, he emphasises that “it’s a solution, not a product. It’s an accelerator for clients to get a head start for using AI in their production facilities. It’s a framework that we build with technology from Nvidia, using Qibb as an orchestration layer.”
Its Chat-based Video Editing has an intuitive, chat-based interface and automatically identifies relevant scenes, arranges them logically, edits them together and adds a voice-over. It has also developed AI Accelerators for automated metadata tagging, content recommendation, live video event and object detection, and image sensitivity detection.
Korb sees AI as most useful for producing fast-turnaround sports highlights or pushing out clips in vertical and horizontal formats to various social media. While AI can achieve automated workflows at scale, “if you don’t define your processes, it doesn’t do well. You need to narrow down what you need from it and give it clear editorial ground rails.”
Stand Number: 10.C24, 7.B18
Company: qvest
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