SMPTE highlights how AI, industry standards and virtual production impact media industry

IBC2024 co-owner SMPTE highlighted the transformative effects of AI, industry standards and virtual production on the media industry in Amsterdam.

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Media Cartographer Evan Shapiro will present his latest findings on the Creator Economy at IBC2026, during two sessions on 12th September. To celebrate, IBC365 has released a special four-part interview with reporter Sarah Burbedge, shot during IBC2025, where they discuss the state and direction of the legacy media industry as it faces down a host of new challenges from YouTube, Instagram, and TikTok.

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