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Enhanced immersion: Exploring creative opportunities with XR and AI

More realistic virtual and graphical environments, increased personalisation, and new opportunities for interactivity will be among the beneficiaries of combining XR and AI, writes David Davies.

Amidst all the excitement around the potential of artificial intelligence (AI) and machine learning (ML) to streamline broadcast processes from localisation to editing, there is another – potentially far more ambitious – area of development that is exciting technology developers and content creators: the transformational impact it could have on extended reality (XR) applications in media and entertainment...

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Wimbledon 2026: ESPN gears up for record breaking year

ESPN is the biggest international broadcaster for Wimbledon for which it is paying around $95m annually for exclusive rights in the US until 2035 (from 2024). It’s a vital partner to the All England Lawn Tennis Club (AELTC) which own the Championship and which manages the host broadcast internally under Wimbledon Broadcast Services (WBS).

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