TRG Multimedia’s LED stage powered by Disguise’s Studio Pro

Enhanced immersion: Exploring creative opportunities with XR and AI

More realistic virtual and graphical environments, increased personalisation, and new opportunities for interactivity will be among the beneficiaries of combining XR and AI, writes David Davies.

Amidst all the excitement around the potential of artificial intelligence (AI) and machine learning (ML) to streamline broadcast processes from localisation to editing, there is another – potentially far more ambitious – area of development that is exciting technology developers and content creators: the transformational impact it could have on extended reality (XR) applications in media and entertainment...

Latest Feature

Content Everywhere: Disruptive forces in 2025, from AI to ROI and SGAI

Looking back over 2025 to date, it’s clear that AI continues to widen its role in the Content Everywhere ecosystem, and many companies are becoming more discerning about how and where the technology should be applied to streaming and video technology. Clearly, there is still much more to come, and much more to learn, but what have recent developments taught the industry to date?

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: