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Enhanced immersion: Exploring creative opportunities with XR and AI

More realistic virtual and graphical environments, increased personalisation, and new opportunities for interactivity will be among the beneficiaries of combining XR and AI, writes David Davies.

Amidst all the excitement around the potential of artificial intelligence (AI) and machine learning (ML) to streamline broadcast processes from localisation to editing, there is another – potentially far more ambitious – area of development that is exciting technology developers and content creators: the transformational impact it could have on extended reality (XR) applications in media and entertainment...

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