More realistic virtual and graphical environments, increased personalisation, and new opportunities for interactivity will be among the beneficiaries of combining XR and AI, writes David Davies.
Amidst all the excitement around the potential of artificial intelligence (AI) and machine learning (ML) to streamline broadcast processes from localisation to editing, there is another – potentially far more ambitious – area of development that is exciting technology developers and content creators: the transformational impact it could have on extended reality (XR) applications in media and entertainment...
You are not signed in
Only registered users can read the rest of this article.
IBC Content Everywhere: Personalisation and the role of AI
As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.
Inside IBC’s CTO roundtable: Speed, sovereignty, and the value question
Top industry experts from the DTG, BBC, and more sat down with IBC365 to discuss how broadcasters plan to thrive in a time of heightened competition, viewer expectations, and constrained budgets.
Going mainstream: Private 5G’s rising popularity in live production
Private 5G is gaining momentum as a connectivity option for live production. As deployments expand across sport, news, and large-scale events, broadcasters are exploring how dedicated networks can support more flexible and reliable production workflows.
Oscars 2026: Contender breakdown for cinematography, editing and VFX
Angst and destruction are central recurring themes of the 98th Academy Awards, with multiple nominees using fire as a symbol of humanity’s fatal disregard for the planet.
Behind the Scenes: Sentimental Value
The cracks in the inheritance of DNA, relatives, and property are at the heart of this critically acclaimed Norwegian tragicomedy.
