.jpg)
The coming year hints at big changes in focus and innovations for the media and entertainment world. With giant leaps in AI advancements, streamlining production and the road ahead for ad-tech, how can vendors meet the demands of the hungry yet cost-conscious consumer, whilst staying ahead of the game? John Maxwell Hobbs gathers more expert insight from leaders and analysts in the second part of our future predictions series.
Sam Bogoch – CEO, Axle.ai
“2025 is going to be an amazing year for the media industry, for both good and bad reasons. One reason can be summed up in two letters: AI. I wish I could say that when we launched Axle AI in 2018, we foresaw the rate of change and investment in the space – but in fact, we were thinking of something a lot more incremental, with progress measured in years. We're certainly benefitting, as Axle AI had a record year in 2024, and 2025 is shaping up for even faster growth. A key element of our growth is that customers are looking for AI, like ours, that they can control and run on-premise, without fear that their IP will be 'scraped' and reused by hyperscalers...
You are not signed in
Only registered users can read the rest of this article.
Content Everywhere: Accelerators for change
Content Everywhere companies are already in planning mode for this year’s IBC. Some will also have been working on, or at least taking note of, projects included in the event’s Accelerator programme.
Why media networks are being rewired for the speed of light
The elimination of OB trucks is just the start of the light revolution. For the media industry, a rewiring of the transport network from electrons to photons promises to unlock AI driven production, immersive formats, and globalised workflows while dramatically cutting energy consumption.
Q-Stream Alpha: Prioritising trust when the network can’t be trusted
As the industry navigates a storm of content authenticity threats, the Q-Stream Alpha: The "Tactical Truth" Pipeline Accelerator seeks to deploy AI, ML, and post-quantum encryption to apply C2PA principles within live workflows.
KICK: Writing the rules of high-altitude immersive production
From camera placement and viewer comfort to movement, pacing and post-production, the French Alps-set KICK provided Altitude101 with a unique opportunity to test, challenge and refine the methods shaping its immersive storytelling.
.jpg)
Sheffield DocFest: “We need to be more weird”
Funding remains a puzzle, but the documentary and factual entertainment genres are thriving at Sheffield Documentary Festival.
