Bitmovin updates AI Scene Analysis tool

With these updates, AISA is said to enable broadcasters, OTT platforms, and content owners to automatically surface key video moments, generate AI-driven highlights, and create multi-language summaries, thereby boosting audience engagement while driving new monetisation opportunities.

Bitmovin said its new short form clip generation feature automatically creates vertical videos, trailers, and social media-ready clips from long-form content. This enables content providers to maximise content reuse and reach audiences across platforms like TikTok, Instagram Reels, and YouTube Shorts.

The new multi-language output capability allows providers to create AI-powered summaries in multiple languages for their entire content catalogue.

Jacob Arends, Senior Product Manager, Playback and AI at Bitmovin, said: “Video providers are challenged with dealing with vast content libraries. With these latest updates, AI Scene Analysis provides further value. Video providers can quickly create metadata and use it for recommendations and content reuse as well as batch processing for intelligent ad placement.”

Bitmovin also announced an upcoming summarisation companion, which it said expands beyond simple summaries to deliver nuanced, verbose metadata. This metadata can support advanced large language model (LLM) workflows, improving content discovery, search, and personalised recommendations, the company said.

Additional updates in the pipeline include voice-activated search to help developers locate code and documentation faster, and new agentic AI services for workflow automation, Bitmovin added.