The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.
Encompassing a wide variety of physical venues, SXSW London also featured a diverse range of elements designed to woo the more than 20,000 pass-holders, from performances by Groove Armada and Erykah Badu, to a conference track bursting with top-tier technology representatives, celebrities including Idris Elba, Sophie Turner and Katherine Ryan, and even King Charles dropping by to take in the spectacle...
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Short-form video platforms such as TikTok, Instagram Reels, and YouTube Shorts have transformed how audiences consume content. According to recent data from YouGov, rather than replacing traditional viewing, short-form clips are becoming an important step in the viewing journey, helping audiences discover shows and inspiring them to tune in.
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From shared virtual spaces and volumetric media to real-time engines and cloud rendering, broadcast and proAV teams are moving beyond simple connectivity towards collaboration that feels genuinely co-located.
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Exhibitor and conference sessions still nestle deep-tech dives about compression alongside tutorials on podcasting, but this no longer feels incongruous. Adrian Pennington reports.
TV: The Bigger Picture – “Measurement is valuation”
DTG’s annual TV: The Bigger Picture conference predicted an upcoming measurement war and stressed the importance of inclusivity in the rush for greater technological adoption. George Jarrett reports.
Creative Cities Convention: “See your background as an asset”
The Creative Cities Convention in Liverpool, UK, featured a range of highlights, including the first public speech from Channel 4’s new CEO, strategies to strengthen working-class voices, and the latest updates on a burgeoning regional production base.
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