The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.
Encompassing a wide variety of physical venues, SXSW London also featured a diverse range of elements designed to woo the more than 20,000 pass-holders, from performances by Groove Armada and Erykah Badu, to a conference track bursting with top-tier technology representatives, celebrities including Idris Elba, Sophie Turner and Katherine Ryan, and even King Charles dropping by to take in the spectacle...
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