Google’s generative filmmaking tool Veo 3 sparks Hollywood exploration but creative ownership remains in flux.
Barely a year after initial release Google DeepMind’s AI text-to-video technology Veo has reached version 3, and by all accounts, it’s a game changer in auto-generating cinematic content, so much so that studios Sony Pictures, Warner Brothers, Disney, Paramount and Universal are clubbing together to make a short AI film to learn what the tech can do...
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SXSW London: Engagement, futurism and AI collide in East London
The inaugural South by Southwest London 2025 saw Shoreditch taken over by the US-founded creative festival brand, serving up a blend of business, tech and culture to an international audience, with delegates attending from 56 countries.
Hollywood is over: Time for creators to take charge
Film and TV professionals, studio executives and kit manufacturers are urged to open up to the creator economy or face ruin.
IBC Accelerators: AI Assistance Agents in Live Production
The IBC Accelerator project envisions AI-driven production assistants that seamlessly integrate into control room workflows, enhancing live production with intelligent automation.
Point of ingest: Reshaping media capture and pre‐edit workflows
While questions remain over genAI’s impact on the creative sector, few can argue against the automation of mundane tasks bringing order to unprecedented volumes of footage.
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FlightStory: Forget the creator economy, this is the era of the creator founder
When individuals can build multi-million pound business empires from chatting to people online, it is high time to call it what it is or get left in the dust, says FlightStory’s Georgie Holt.
