Truth in the age of deepfakes: Building trust in the human-machine era

As deepfakes become prevalent throughout the media industry, experts at the BBC, Guardian, and ITN wrestle with the implications of today’s unprecedented levels of disinformation and distrust.

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IBC Content Everywhere: Personalisation and the role of AI

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.

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