IBC365 Tutorial highlight: Clive Santamaria, Chief Architect at ITV, provides an understanding of how AI-generated images are used across the entire ecosystem, from imagery in a pitch deck, to deciding an aesthetic or to marketing programmes at the distribution stage with multiple personalised treatments.
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Strengths and weaknesses of the cloud in production workflows
IBC365 Tutorial highlight: Michael Cioni, Founder at Strada, contrasts the cloud’s strengths for streaming and small files with its biggest weakness: it simply isn’t built for huge, work-in-progress media files like OCFs and VFX frames.
How TAMS helps modernise media workflows
IBC365 Tutorial highlight: Time-addressable Media Stores (TAMS) help create interoperable, cloud-native media workflows across live, fast-turnaround and file-based production, all while helping teams manage content ownership, access and storage with confidence.
Using genAI to build brand-safe creative
IBC365 Tutorial highlight: How do you art-direct genAI technology? Diederik Veelo explains how AI workflows can put the artist in the driver’s seat, to deliver the vision and experience of the artist.
How to prepare your organisation for AI integration
IBC365 Tutorial highlight: Discover how the preparation phase of implementing AI tools requires dedicated attention, cross-functional stakeholder alignment, and intentional cultural groundwork and understand how to create the conditions for success.
How are lawmakers and industry responding to genAI and its legal challenges?
IBC365 Tutorial highlight: Nick Eziefula, Partner at Simkins explains how lawmakers and industry are responding to the rapid rise of generative AI.
