As the media and entertainment landscape evolves, telecoms provider Verizon is stepping up to become a significant player in this dynamic space. With a focus on advancing technology and improving the user experience, Verizon is set to make a substantial impact at IBC2024. John Maxwell Hobbs reports.
Throughout her career, ErinRose Widner, Global Head of Business Strategy, Emerging and Creative Technology at Verizon, has been a strong advocate for embracing digital transformation within the media industry. She has witnessed firsthand the shift from traditional media formats, such as DigiBeta to digital files, a transition that was met with significant resistance and fear within the industry. Widner draws parallels between this earlier shift and the current wave of innovation driven by artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). She believes that embracing these new technologies is crucial for the future of media and entertainment.
Widner’s career to date has been focussed on the intersection of technology, media, and entertainment. She began in post-production at a localisation company, where she was involved in developing speech recognition technology and data collection. She later moved into channel marketing, strategy, and business development, working with major studios like Warner Bros., Fox, Sony, and Paramount...
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