As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
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Rise of the creator economy – the democratisation of content creation
Virtually non-existent before 2019, the term ‘creator economy’ has been on a rocket-like trajectory in recent years. But what exactly is it, and how does it differ from the economies that exist around traditional creative industries like broadcasting and film? John Maxwell Hobbs investigates.
ISE 2025 preview: Event demonstrates ubiquity of live streamed video
This year’s ISE is expected to feature a significant presence of vendors and executives with at least one foot in media and entertainment – a sector which is now fuelling ProAV growth, according to trade body and ISE show co-organiser AVIXA. Adrian Pennington reports.
Contribution technology: Streaming protocols and the need for orchestration
As broadcasters seek to provide more content with fewer resources, they are looking to IP streaming protocols within the production and contribution part of the workflow to deliver efficiencies.
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Playout: Is full cloud migration really cost-effective?
Playout was one of the earliest broadcast functions to embrace the cloud, but cloud-based playout is still far from universal. The economic case for different technological solutions is still evolving.
Virtually untethered: V-Nova replicates game-like freedom for XR video
Volumetric video may hold the promise of revolutionising the way we consume live concerts and other events, but it could also transform consumption and interaction with pre-rendered video.
