Zixi and CTA partner for IP-based distribution

The collaboration brings together the video management capabilities provided by Comcast Media360 with the Zixi Software Platform to give operators a direct migration path from C-band satellite to IP-based content distribution.

Marc Aldrich (pictured), CEO of Zixi, said: “The C-band transition is not a distant deadline for our customers. It is a decision they are making now. Working with Comcast Technology Solutions means that we can offer broadcasters a solution that does not ask them to trade rights compliance and reliability for IP flexibility. The integration between the Zixi Software Platform and Comcast Media360 is the kind of joint engineering that makes a real operational difference.”

Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, and Advertising at Comcast Technology Solutions, added: “Broadcasters are looking for ways to operate their linear channels more efficiently while continuing to scale distribution as part of their C-band transition efforts. Comcast Media360 helps make that possible across broadcast and IP workflows and, together with Zixi, delivers a satellite replacement option that gives programmers and distributors a manageable path to IP and unlocks new monetisation opportunities.”

The companies say that as C-band satellite capacity is reclaimed and transition deadlines approach, the need for end-to-end IP workflows has become a near-term business imperative for broadcasters.