What was once a process of physically storing film reels and manually logging footage has become an intricate dance of digital ingestion, advanced metadata tagging, and cloud-based workflows. With productions now generating thousands of hours of video per show, managing media efficiently is no longer optional; it’s a necessity.
In the early days of broadcast production, every minute of recorded content was precious. Media asset management (MAM) was a manual process where film reels and tapes had to be carefully catalogued, archived, and physically stored. As Craig Wilson, Product Evangelist for Broadcast and Media at Avid recalls...
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