Video streaming software provider Bitmovin has expanded its live encoding and observability offers to deliver what it describes as end-to-end real-time observability for live streaming workflows from live encoding through to playback.
By unifying data from both live encoding and playback, video service providers can now reportedly detect, diagnose, and resolve issues across the entire live streaming pipeline from source encoding through to viewer devices.
Bitmovin added that its existing data solution, Observability, delivers real-time insights into video playback. With its deep session-level insights and advanced error debugging, the platform has been designed specifically for real-time monitoring, making it ideal for live streaming of high-value events such as sports.
Alex Zambelli, Director of Product Management Encoding at Bitmovin, said: “For true observability in live streaming, providers need granular, real-time data across the entire infrastructure, especially live encoding. By expanding our live encoding and observability solutions, Bitmovin now provides unified visibility across the full live streaming workflow. This closes a major gap in the industry and gives our customers the ability to diagnose and resolve issues faster than ever before.”
Netflix launches first daily live show The Breakfast Club
Netflix will stream US morning radio show The Breakfast Club daily on its platform from 1 June 2026, marking the streamer’s first daily live programme.
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
Enghouse Networks partners with INVIDI
Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
Sports content races ahead in SVOD – Gracenote
Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.
Bitmovin wins MUBI deal
Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.


