Anne Morris

Icelandic national broadcasting service, Ríkisútvarpið (RÚV), is the first public broadcaster to launch on OTT platform Leyra

The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.

The adoption of subtitling in UK advertising has doubled in two years, rising from 27% in 2024 to 54% so far in 2026, according to data from XR Extreme Reach.

Swiss telco Sunrise has expanded the highlights feature of its yallo TV service with the addition of auto-generated video previews, supported by Media Distillery’s Preview Distillery.

Video streaming specialist nanocosmos has launched nanoStream Control, a security and control layer within the nanoStream platform.

Comcast Technology Solutions (CTS) has announced a new multi-year agreement with Great American Media to provide managed channel origination, playout, and transmission services using Comcast MediaOrigination, which is part of the Comcast Media360 product portfolio.

Icelandic national broadcasting service, Ríkisútvarpið (RÚV), is the first public broadcaster to launch on OTT platform Leyra.

Video streaming software provider Bitmovin has expanded its live encoding and observability offers to deliver what it describes as end-to-end real-time observability for live streaming workflows from live encoding through to playback.

Video software provider Synamedia has announced the launch of Go Shorts as part of its expanded Synamedia Go OTT platform.

As the battle for views intensifies, streaming providers are increasingly turning to personalisation as a key strategy to attract and retain customers. In this piece, Content Everywhere companies explore this fundamental pillar of the attention economy, how it's changing, and what role AI is set to play.