OTT specialist Quickplay has launched Quickplay Shorts, a new product that the company says creates and syndicates vertical short-form content from live and VoD long form video, and a social infinite vertical scroll front-end experience.
Quickplay Shorts is built with the aim to accelerate streamers’ roadmap to short-form content experiences. According to Quickplay, the Shorts creator and syndicator tool enables OTT providers, through the use of generative AI, to identify, create and distribute bite-sized, vertical format content derived from traditional format live streams and VoD content.
Paul Pastor, co-founder and chief business officer at Quickplay, noted that the trend in OTT consumption “has been leaning heavily towards short-form content for some time across all demographics, but with Gen Z in particular redefining new viewing habits. This change in viewing behaviour requires a strategic reimagining of audience engagement. Quickplay Shorts brings to market a solution that Tier 1 operators and streamers can quickly implement to captivate this evolving audience, while driving strategic promotion of long-form content and subscriptions, and unlocking new revenue streams within their ecosystems.”
Quickplay is also partnering with GluedIn for the front-end experience, “combining Quickplay’s shorts technology and personalisation engine with GluedIn’s expertise in delivering dynamic, interactive solutions”.
Quickplay Shorts products are available in both AWS and Google Cloud (GCP) marketplaces.
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