Cross-platform video app developer Wiztivi has formed a partnership with XroadMedia, a provider of personalised content discovery and recommendations.
As a result, XroadMedia’s personalisation engine is now fully integrated into Wiztivi’s flagship user interface product, Timeless.
According to the release, the integration offers video content providers a “ready-to-use personalisation layer” designed to enhance the user experience across all screens.
David Justin, CEO of Wiztivi, said: “We are pleased to integrate XroadMedia’s technology into Timeless. It brings immediate value to our clients by enabling a smarter and more personalised user journey across all devices. This partnership strengthens our ecosystem of advanced technologies, allowing us to scale personalisation in a way that aligns with the evolving expectations of content providers. This collaboration reinforces our mission to deliver high-performance video solutions that anticipate tomorrow’s viewing habits.”
Adolf Proidl, CEO of XroadMedia, added: “We are excited to be working with Wiztivi to bring our powerful personalisation to a wider audience. At a crucial time in our industry, delivering a truly personalised experience is vital in delighting, inspiring and therefore retaining loyal subscribers. Together with Wizitivi, media companies can offer their subscribers the content they want, when they want it, presented in an intuitive interface that makes discovery effortless and fun.”
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