Cross-platform video app developer Wiztivi has formed a partnership with XroadMedia, a provider of personalised content discovery and recommendations.
As a result, XroadMedia’s personalisation engine is now fully integrated into Wiztivi’s flagship user interface product, Timeless.
According to the release, the integration offers video content providers a “ready-to-use personalisation layer” designed to enhance the user experience across all screens.
David Justin, CEO of Wiztivi, said: “We are pleased to integrate XroadMedia’s technology into Timeless. It brings immediate value to our clients by enabling a smarter and more personalised user journey across all devices. This partnership strengthens our ecosystem of advanced technologies, allowing us to scale personalisation in a way that aligns with the evolving expectations of content providers. This collaboration reinforces our mission to deliver high-performance video solutions that anticipate tomorrow’s viewing habits.”
Adolf Proidl, CEO of XroadMedia, added: “We are excited to be working with Wiztivi to bring our powerful personalisation to a wider audience. At a crucial time in our industry, delivering a truly personalised experience is vital in delighting, inspiring and therefore retaining loyal subscribers. Together with Wizitivi, media companies can offer their subscribers the content they want, when they want it, presented in an intuitive interface that makes discovery effortless and fun.”
Disney+ takes global rights to Formula E
Disney+ is to become the global streaming home of Formula E, the all-electric motorsports championships.
Google TV upgrades Freeplay streaming service
Google is upgrading its US free streaming service Google TV Freeplay, adding on-demand video to its FAST channel offering.
iPhone users outspend Android users on booming micro-dramas
iPhone users spend around 40% more on micro-drama apps than Android users, according to Omdia research, challenging common assumptions about who consumes and pays for the rapidly growing form of entertainment.
.jpg)
Full IBC2026 conference agenda: Innovators and technology leaders take to the stage
Exploring the three core pillars of IBC2026 – shifting business models, transformative tech, and people and purpose – this year's free-to-attend showfloor content programme will address the biggest issues impacting the global media and entertainment community.
OBS to receive IBC2026 International Honour for Excellence
IBC will present the International Honour for Excellence (IHFE) to Olympic Broadcasting Services (OBS) – recognising the company’s decades of innovation in live sports production and its far-reaching impact on the global broadcast industry.
