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Over the past decade, media companies had a strong focus on the way programmes were viewed – we’ve seen HD, 3D, 4k, 8k, HDR, VR, and AR presented as the next big thing. In 2024, things shifted. John-Maxwell Hobbs digs into production and delivery practices, cloud, AI and sustainability trends of the past 12 months.
It’s been a year when the broadcasting industry has prioritised refining production and delivery processes over developing new consumer-facing technologies. A shift that has driven innovations in cloud-based workflows, the use of mobile data for live contribution, and a widespread adoption of digital-first strategies by broadcasters. At the same time, the dominance of traditional broadcasters is being challenged not just by streaming platforms and FAST TV, but now by ...
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Neural Radiance Fields – A new approach to 3D modelling
From the chemical, mechanical and electrical process of creating a film, to the rise of virtual production, visual storytelling has always turned to cutting-edge technologies. Now Neural Radiance Fields (NeRF) could replace the traditional technological foundations that broadcasting and film are built upon. IBC365 speaks to leading researcher, Professor Ravi Ramamoorthi.
