Channel 4 has reported a three-fold year-on-year increase in UK viewing of full episodes of TV shows on YouTube in the first quarter of 2024 and its made-for-social network Channel 4.0.
As part of its Fast Forward strategy announced earlier this year, Channel 4 committed to doubling all social views by 2030, including increasing the amount of content on YouTube.
Documentaries including 60 Days on The Estates (which hit 1.9 million views in the first quarter) plus soap Hollyoaks drove a trebling of Channel 4’s YouTube full episode audience. Social-first creators such as Nella Rose and Harry Pinero drove similar view growth to its made-for-social network Channel 4.0 in Q1.
Views of full episodes of Channel 4 programming on YouTube increased +200% year on year in Q1, from 7.6m to 23m.
Full episode views of Channel 4 documentaries on YouTube including The Push: Murder On The Cliff and To Catch A Copper were among the most watched Channel 4 shows on YouTube. The most viewed full episode on YouTube was The Kidnap Of Angel Lynn, with more than 1.1 million views in Q1.
Channel 4.0 saw a 242% rise of its UK views in Q1 to 25m views. Channel 4.0 launched on YouTube in 2022 and on TikTok and Instagram in 2023, focussing on formats led by content creators. Worst In Class, where Harry Pinero takes A-List digital talent back to school netted 5 million views in Q1 across series 1 and 2.
You are not signed in
Only registered users can comment on this article.
Telxius selects Synamedia Quortex Switch
Telxius has integrated its carrier-grade content delivery network (CDN) with Synamedia’s Quortex Switch platform, which the companies say enables content providers to dynamically switch between CDNs in real time for the first time.
BFI to invest £11.85m in UK skills funding
The British Film Institute (BFI) has pledged £11.85m funding over three years to support skills development and training across the UK.
Knowledge Network selects ThinkAnalytics
Knowledge Network, British Columbia’s public educational broadcaster and streaming service, has gone live with ThinkMediaAI to give viewers a personalised TV experience underpinned by intelligent search and content recommendations.
Netflix launches first daily live show The Breakfast Club
Netflix will stream US morning radio show The Breakfast Club daily on its platform from 1 June 2026, marking the streamer’s first daily live programme.
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
