Disney+ is launching ‘Verts,’ a new TikTok-style vertical video feed feature for its mobile app that allows users to swipe through recommended clips from Disney films and series.
Available to Disney+ subscribers in the US, the Verts feed is intended to help users quickly find shows. It is billed as the start of an ongoing evolution in bringing vertical video content to the platform.
With a tap of the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of scenes and moments from movies and shows on Disney+. They can then add to their Watchlist or jump directly into playback.
Disney first announced its push into vertical video content at CES in January and was seen as a way to compete for attention with platforms such as TikTok.
The company stated that Verts offers a fun, fast way to explore its catalogue from the moment users open the app in a format that feels modern and engaging. It said Verts was “tailor-made for how fans already enjoy discovering video on mobile devices.”
The Verts name has been used by Disney-owned sports platform ESPN since August 2025, with the studio saying that it has driven additional audience engagement.
The studio’s future plans include incorporating fan-made vertical videos to foster deeper user engagement and to enhance the platform’s competitiveness in the streaming market.
This includes “content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalised experiences.”
Micro-dramas are rapidly emerging as one of the fastest-scaling formats in online video, according to recent research by Omdia. Discover more here.
Google TV upgrades Freeplay streaming service
Google is upgrading its US free streaming service Google TV Freeplay, adding on-demand video to its FAST channel offering.
iPhone users outspend Android users on booming micro-dramas
iPhone users spend around 40% more on micro-drama apps than Android users, according to Omdia research, challenging common assumptions about who consumes and pays for the rapidly growing form of entertainment.
.jpg)
Full IBC2026 conference agenda: Innovators and technology leaders take to the stage
Exploring the three core pillars of IBC2026 – shifting business models, transformative tech, and people and purpose – this year's free-to-attend showfloor content programme will address the biggest issues impacting the global media and entertainment community.
OBS to receive IBC2026 International Honour for Excellence
IBC will present the International Honour for Excellence (IHFE) to Olympic Broadcasting Services (OBS) – recognising the company’s decades of innovation in live sports production and its far-reaching impact on the global broadcast industry.
.jpg)
ESPN and Disney+ test AI-powered search and discovery tools
Disney-owned platforms ESPN and Disney+ are beta testing AI-powered features designed to help audiences find information and content.
