Warner Bros. Discovery’s streaming platform Max is rolling out its Basic with Ads plan in Spain, Portugal and Andorra, taking the advertising supported subscription plan’s availability to 14 markets in Europe.
The Basic with Ads plans will cost €6.99 a month in Spain and Andorra and €5.99 in Portugal.
The move comes as increasing numbers of subscribers choose ad-supported plans to streaming platforms. According to analysis by Kantar's Entertainment on Demand service, 35% of new video on demand (VoD) subscribers chose ad-supported plans in the last quarter of 2024 — up from 21% in 2023.
Max’s Basic with Ads plan is now available in existing markets including France, Norway, Denmark, Finland, Romania, Poland, Netherlands and Belgium in Europe, as well as the United States, Latin America and Australia where Max launched on March 31 this year.
The Max Basic with Ads advertising supported plan will also launch on Amazon in Spain and Andorra, joining France, Sweden, and the Netherlands where it’s already available. For advertisers, it offers pre-roll and mid-roll ads as well as custom advertising formats and a variety of targeting options.
Max’s line-up includes shows such as The White Lotus, The Last of Us and Spanish local original When Nobody Sees Us. The service is available in 75 markets with almost 117 million global subscribers.
Alessandro Araimo, Executive Vice President and Managing Director at Warner Bros. Discovery Iberia and Italia said: “We are pleased to enrich our streaming service Max and launch in Spain a new way for the audience to subscribe to the service and access to hundreds of memorable titles that are part of our group. At the same time, we are aware that advertisers want to spread their messages through media that are reliable, solid, and have a clear and distinctive positioning in the market”.
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