Video software provider Synamedia has announced the launch of Go Shorts as part of its expanded Synamedia Go OTT platform.
According to Synamedia, Go Shorts uses AI to transform an operator’s existing content library into a personalised, mobile-first, short-form experience, without requiring new production workflows and without replacing any infrastructure already in place.
The company described Go Shorts as a modular software as a service (SaaS) OTT platform designed to simplify how operators build, launch, and evolve their video services. It is designed to enable providers to incrementally launch new capabilities, experiences, and revenue opportunities.
Dr Tzvi Gerstl, Executive Vice President (EVP) of Media Technology at Synamedia, said: “The streamers who win with Gen Z won’t be the ones who simply mimic the existing and tired lean-back experience or the ones who build something new from scratch. They’ll be the ones who figure out how to make what they already have feel native to these audiences. Go Shorts does that and it does it in a timeframe that makes experimentation easy, not just theoretical.”
Enghouse Networks partners with INVIDI
Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
Sports content races ahead in SVOD – Gracenote
Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.
Bitmovin wins MUBI deal
Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.
Subtitles usage booms in UK, but many ads still need sound – report
Research from advertising platform XR Extreme Reach has found that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content in the UK, particularly among younger audiences.
Telefónica and Sony test ultra-fast 5G at Movistar Arena
Telefónica and Sony have carried out a 5G connectivity trial at Madrid’s Movistar Arena, achieving speeds of several gigabits per second by using the 26 GHz band, also known as the millimetre band or mmWave.
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