XR Sports Alliance expands membership

These include ActionStreamer, Antigravity, Creative Artists Agency (CAA), Freeride World Tour, HOVERAir, Manchester United, Pico, Rezzil, San Diego Wave FC, Specs, Inc, and Trigger XR.

Founded in June 2024 by Accedo, Qualcomm Technologies and Host Broadcast Services (HBS), the XRSA is designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members.

The new members are the fourth group of organisations to join the XRSA, bringing the total number of members up to 33.

Michael Lantz, CEO of Accedo, said: “Two years in, XRSA has started to build genuine momentum across sports, media, and technology. This fourth cohort reflects the breadth of what the alliance is becoming and continues to expand its capabilities across the immersive sports value chain. We are now several deployments in, proving our value as a structured testbed for real-world XR experimentation — with each new member strengthening what we can achieve together in accelerating the time-to-market and commercialisation of XR sports experiences.”